THE STORY BEHIND THE BRAND
As a former Colour Sergeant in Princess of Wales’s Royal Regiment, Brian was awarded the Military Cross, one of Britain’s highest awards for gallantry in combat by Her Majesty Queen Elizabeth II for his courageous leadership during the Infamous Battle of Danny Boy in Iraq. But, then a letter arrived: it summoned him to testify at the Al-Sweady Inquiry into allegations of war crimes by British soldiers during the Iraq invasion of 2003. After five years of public shame, Brian took the stand and his powerful testimony led to full vindication. The lawyer who brought these false accusations to court was struck off and stripped of an honorary doctorate.
ALL EXPERIENCES COUNT
The powerful scenes he experienced as a soldier and the personal anguish due to the public inquiry, has caused Brian to deal with issues such as PTSD, depression and anxiety. But through it all, one saying, one mantra, allowed him to continue on his journey – Keep Attacking.
Brian believes that all experiences are important and enable you to learn, grow and develop yourself as a human being, and no matter how hard it gets or if all things seem lost, if you just Keep Attacking, things will improve.
Using his experiences Brian has developed the Keep Attacking apparel range to inspire, support and drive people forward, allowing them to reach their goals. Each item is designed for comfort but also to motivate the wearer and encourage them to believe that whatever the battle if you Keep Attacking, all things are possible. Check out our ranges for Women, Men, Kids and Loungewear and become part of the Keep Attacking mantra.